About the episode
Just how do you keep a luxury car business alive during the pandemic?
Jen Bayford chats to Philip Raby, Founder of Philip Raby Specialist Cars.
In this instalment of the Ethical Growth Marketing Podcast, Jen and Phil discuss how to pivot your business in uncertain times and all the lessons learned along the way.
Phil Raby shares his advice on how to facilitate test drives, the importance of maintaining customer relationships and the power of digital marketing.
Recorded remotely in December 2020.