WTF Is Marketing Strategy Anyway?
Are you under the impression that marketing strategy is a dark art? Do you come out in a cold sweat when asked what your marketing strategy is? Marketing strategy, at its core, is simply a plan to achieve specific goals. Yet, the word ‘strategy’ often feels scary! Click here to read more.
Competitive Market? Be the Tortoise
We know from our research that you client-side marketers are not only under-resourced and wearing too many hats, but you are facing pressures to get sales through the door, often in increasingly competitive markets. Here's the scoop on marketing successfully in a packed industry.
A Killer Strategy is Within Your Reach
The thought of creating a brand and marketing strategy can seem like a big ask, especially if your organisation tends to shoot from the hip. However, at health club brand Total Fitness, it is entirely possible to build an effective strategy from the ground up. Here’s how you can do it.
Blending Sustainability Into Brand Comms
A marketer from a B Corp-certified clothing retailer recently approached us - worried about talking publicly about their company’s environmental initiatives for fear of scrutiny and a cautious sustainability team. The classic “green hush”!
Crafting Campaigns That Resonate
With so much choice, competition and noise in the market, marketers face the challenge of not just reaching their audience, but making a genuine connection.
The Secret Sauce for Brand Loyalty
It’s the marketers ‘Holy Grail’ to have hoards of customers or clients raving about your brand or organisation to their friends. But this dream scenario is rarely by chance.