Growth Animals supports mental health causes through B1G1

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Growth Animals Ethical B1G1

Growth Animals combines commercial wins with positive social impacts, through new Social Impact Partner, B1G1

Growth Animals are delighted to announce a new Social Impact partnership with B1G1. In 2007, B1G1 started with a simple idea: “What if every business could make a difference in their own way, just by doing what they normally do?” This simple idea has turned into a global movement and chimed immediately with the Growth Animals, who loved the idea of partnering every commercial win, no matter how small, with a positive social impact.

How does it work?

Every time we sell one of our Healthchecks, we give a nutritious meal to a disadvantaged person. A sale for us triggers that specific social impact, which is delivered by one of the many B1G1 Worthy Causes, which in this case is Wiggly Worm, an organisation that delivers nutritious meals to children and young families living in the most deprived areas of Gloucestershire, UK. They not only offer good, nutritious meals made with fresh ingredients to someone living in food poverty, but they also work with communities to teach them healthy recipes for sustainable outcomes, encouraging children to get involved in the preparation and serving of the food.

Our impact so far





Is it only sales that lead to social impacts?

No, this is the exciting part. It’s positively encouraged to add small, low monetary value impacts to some of the elements of your business that don’t necessarily lead to a direct sale, in order to fully embed this idea of making a positive difference by just doing what you normally do. In that sense the projects that can be linked to your business range in value, from $0.01 to $5,000, meaning that it’s easy to attach a low value impact to anything from the handing over of a business card to the sending of an email proposal.

What’s the smallest win that you’ve linked to a social impact?

Every time someone signs up for our Growth Tips, our monthly e-round up of our best tips, interviews, podcasts and news, we support 1 day of musical education for state school children in England, who alone have seen a 21% decrease in music provision over the last five years. The project is managed by Music For All, who provide musical instruments for primary school children, stimulating an enjoyment of music making, improving concentration and building confidence.

Is there a theme to Growth Animals giving?

Yes, all of our giving, from the support we provide to Dementia Support, as our charity partner, through to the musical education support, is routed in a desire to help improve mental health across the board. 1 in 3 people born this year will develop dementia in their lifetime, so supporting dementia care for sufferers and carers alike is only increasing in importance each day. The B1G1 initiatives on the other hand enable us to prevent some of the avoidable sources of ill mental health. Music and music making have a huge impact on the development of a child and the lack of a good nutritious meal has devastating effects on children and families, as has been so brilliantly highlighted by Marcus Rashford lately, so if businesses like ours can make a small difference through initiatives like this, hopefully the sum result will be better mental health for all.

Growth Animals Ethical B1G1

What is B1G1?

B1G1 is run by a social enterprise and non-profit organization with a mission to create a world that’s full of giving. Unlike conventional giving models, B1G1 specifically helps small- and medium-sized businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories. To date they have helped over 2500 businesses to improve lives for as little as just one cent.

To find out more, visit

Our ethical credentials

We believe in establishing a new standard of marketing in which everyone wins: our clients, their customers and society

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