Are you under the impression that marketing strategy is a dark art? Do you come out in a cold sweat when asked what your marketing strategy is? Marketing strategy, at its core, is simply a plan to achieve specific goals. Yet, the word ‘strategy’ often feels scary! Click here to read more.
Growth Animals, in partnership with xHeight, provided a comprehensive rebrand for Qualitas, including a refreshed visual brand identity, brand positioning, strategic workshops, stakeholder interviews, and rollout across marketing assets and communication channels.
Growth Animals provided a range of marketing services to Watatunga, including audience targeting strategy, enhancing brand messaging, website improvements, a new ticketing system (in collaboration with Bilberry Tech), content marketing strategy development and PR and Influencer activity.
We know from our research that you client-side marketers are not only under-resourced and wearing too many hats, but you are facing pressures to get sales through the door, often in increasingly competitive markets. Here's the scoop on marketing successfully in a packed industry.
The thought of creating a brand and marketing strategy can seem like a big ask, especially if your organisation tends to shoot from the hip. However, at health club brand Total Fitness, it is entirely possible to build an effective strategy from the ground up. Here’s how you can do it.
A marketer from a B Corp-certified clothing retailer recently approached us - worried about talking publicly about their company’s environmental initiatives for fear of scrutiny and a cautious sustainability team. The classic “green hush”!
With so much choice, competition and noise in the market, marketers face the challenge of not just reaching their audience, but making a genuine connection.
It’s the marketers ‘Holy Grail’ to have hoards of customers or clients raving about your brand or organisation to their friends. But this dream scenario is rarely by chance.
Alex Blondin, an expert in user research and UX strategy, bangs the drum for deep user research.
One of our core business values is to positively impact our community and the wider world surrounding us, by giving back where we can and helping our clients to do the same.
