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Back in December, scientists and conservationists lauded a landmark UN treaty, endorsed by 196 countries, the Global Biodiversity Framework, that aims to tackle biodiversity loss, restore ecosystems and protect indigenous rights. Its targets are directed at halting and reversing nature loss, an issue intrinsically linked to that of climate change. These targets include conserving 30% of land and oceans by 2030. To ensure this happens, it also sets out requirements for businesses to monitor, assess and disclose their impact on biodiversity from their own operations, supply chains and portfolios.

Cara Oliver, Communications Manager at ANIMONDIAL, the specialist consultancy that provides impartial advice to guide travel and tourism to improve animal and nature protection, was equally excited when I recently spoke to her.

Cara explained how halting and reversing biodiversity loss is as important as carbon reduction and that for the travel and tourism sector, which is 80% reliant on nature for its core offering, they have a hugely important role to play in destroying or protecting our planet and are uniquely placed to bring people closer to nature.

That’s quite a responsibility to shoulder, but why should that responsibility be embraced rather than feared?:

1. Greenhushing-

Fear of being caught out by newly emerging green business codes and the impact on business from recrimination from green activists for not being whiter than white, can result in businesses shying away from sharing the progress they’ve been making in this area. With nature and biodiversity now high on the political (the Environment Act 2021 makes biodiversity net gain mandatory for all new developments) and consumer (87% of Brits prefer to see animals in the wild rather than in captivity – source: CBI) agenda, that’s no longer good enough, as doing nothing is no longer an option, so be transparent about the authentic, positive steps you’re taking, even if you’re not perfect. Big changes do need to be made and fast but collective encouragement will get more businesses to act and as the Tanzanian proverb says, little by little, a little becomes a lot.

2. Cost

There’s no doubt a cost to implementing initiatives aimed at reversing biodiversity loss, but seeing it as an investment rather than a cost is both smart and pragmatic. On one hand, new acts and legislation such as those already mentioned, make such investments inescapable, but there are huge gains to be had from the improvements it can make to the customer experience and to the positive halo effect it has on the brand message. Even more important, it is about investing in nature. Nature does not send an invoice for the life and business sustaining services it provides. Without rich, abundant, biodiversity and healthy functioning ecosystems, our everyday is not possible.

3. Fear of the unknown

But where does one start? Isn’t it all just a bit too overwhelming? Fortunately, as the need increases, so too does the amount of resources and experts out there that can help you navigate this world, enabling you to track, monitor and action your progress. From free tools, such as SPOTT, a free, online platform assessing commodity producers, processors and traders that was developed by ZSL, to specialist consultants such as ANIMONDIAL, experts in animal and nature protection in tourism, who have consultancy services and an online tool for travel businesses to identify and assess their impact on animals and nature, and develop a roadmap of improvements.

Do you fear the ‘Paris Agreement for Nature’ and the impact that other impending acts and legislation around biodiversity loss will have on your business?

For more Ethical Marketing Minute content, please visit here. If you’d like to explore your business’ impact on animals and nature with ANIMONDIAL, please contact [email protected] or book a free discovery call on www.animondial.com where you can also read more on how tourism can act for nature and access the WTTC Report ‘Nature Positive Travel & Tourism’, co-written by the ANIMONDIAL team.