Yes! This was the energetic and optimistic answer from Maxim, founder of the fun and truly eco- friendly tableware company, Stroodles. Of course, it can appear contrary to the traditional purpose of brands, which for many decades has been to drive additional consumerism, plus many companies are currently ‘doing sustainability’ wrong and that’s why cynicism lingers long in the air when people consider the role of brands in driving conscious and sustainable lifestyles.
Maxim believes that a rewiring of communication around sustainability is required for brands to really cut through and make a positive difference, both with their internal and external customers.
So how can that be achieved?:
So, for your sustainability initiatives to take hold and drive positive behaviour change, follow the advice of Mr Stroodle and rewire your communication on the subject to be immersive, creative and fun!
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